NORWAY · SEPT 10–15, 2026 · 5900€
The Lofoten Experience
A 5-day transformative journey into one of the most magical places in the world. You’ll learn first hand from Alex Strohl how to produce & shoot two commercial assignments for real brands with real deliverables.
The Lofoten Islands are like nowhere else on earth. We could fit this entire experience into one small fjord and still not scratch the surface. The scenery operates on a different scale — and after years of coming back, it's still the trip I look forward to most. Keep scrolling for the whole program and itinerary.
The Live Brief
Execute a real commercial assignment
You have thousands of beautiful images. But when you pitch a $50k contract, brands don't just ask "Can you take a nice photo?" They ask "Can you execute a brief under pressure?"
Most photographers never get the chance to practice a real commercial assignment until their reputation is already on the line.
A 5-Day Live Production
We have partnered with a major outdoor brand to give you a real-world commercial assignment. When we head out in the field, you're not just "taking pictures". You are executing a professional creative brief.
You will work under Alex Strohl's creative direction to deliver a specific set of assets. You'll learn how to:
- Manage a shot list under real field conditions
- Handle client expectations on the ground
- Deliver "Hero" assets that meet global brand standards
The Outcome
On top of leaving with photos of the elusive Puma, you leave with a case study.
You leave with the ability to say: "I executed the 2026 Fall Campaign brief in the wilds of Patagonia." That sentence alone is worth the price of the trip.
THE PROBLEM
Your portfolio looks like every other adventure photographer's.
A disjointed collection of wonderful places with a handful of portraits mixed in. Smart brand managers see a tourist with expensive glass, not a storyteller.
What brands desperately need is someone who can move audiences. You can't do that with just "nice photos."
What you need is a body of work that says:
My vision is unique
I can tell a story with my camera
I can make impressive photos in most conditions
Your portfolio is missing tension, movement, and a few "impossible shots".
THE MISSION
We're going on an expedition
We've secured a fleet of 70 Series Land Cruisers and the best trackers down south to put you face to face with the apex predator of the Andes. This is a 5-day, high-focus immersion.
Your Lofoten H.Q
Our basecamp is Estancia Cerro Guido, a historic Patagonian ranch set on a sprawling 155,000 acre private reserve with unparalleled access to Torres del Paine National Park. With sweeping views of the Paine Massif and a warm, rustic charm, the estancia offers a peaceful and authentic setting to unwind after long days in the field.
Everything Taken Care Of
All Inclusive Experience
All Inclusive Experience
Once you arrive at the lodge, the entire itinerary has been custom tailored to give you the best possible experience. All lodging, meals, and of course world class education from Alex is included. With all of the details taken care of you get to sit back and enjoy, taking time in a peaceful environment to digest all of the learnings from the retreat.
Authentic Cuisine
Some of the finest food in all of Patagonia. Experienced chefs bring the native flavors of the local gaucho culture to the table. You'll experience flavors, textures, and techniques like nowhere else. The thoughtfully prepared meals will be served family style around a shared farm table, creating the perfect setting for the group to connect and get to know each other better.
Cortado O'clock
As with any of our retreats, you can expect the highest level of coffee experience — both espresso and slow bar will be available at different times of the day to unwind or to learn how to pull your first shot.
Ready to become an expedition-grade storyteller?
This is more than a photo tour. It's a portfolio transformation backed by a zero-risk guarantee. Spots are extremely limited.
Apply for the expedition
Questions? Reach out directly — we respond within 24 hours.
What’s on the itinerary?
Due to Patagonia's capricious weather this itinerary may change.
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Fly in.
The group arrives to Estancia Cerro Guido to settle into the accommodations and explore the grounds
Alex will host the group for a welcome dinner in what will be the first of many memorable culinary experiences
After dinner there will be a campfire for everyone to introduce themselves and get to know each other before the first full day kicks off
After getting to know the group, and enjoying post dinner / campfire drinks and conversation, the group will return to their rooms for the some much needed rest before the stoke continues on the first full day
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Lay of the Land & Torres Del Paine Mission
After a long day of travel, we will start the first day with cortados, coffee, as well as a full service breakfast buffet
Right after breakfast, we'll hop into the Land Cruisers and go on our first scouting mission.
We will return to the lodge for lunch & cortados.
Alex will present your commercial photography assignments for the week.
In the afternoon, we will drive into Torres del Paine National Park for a sunset hike at a very special spot.
After Blue Hour, we return to the lodge for evening dinner and free time.
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Commercial Photography Intensive
Breakfast before sunrise, then we head out for our first assignment shoot(!)
Having completed our first assignment, we'll come back to Cerro Guido for Cortados & debrief.
Editing session
Lunch at Cerro Guido
After Cortados, we'll head out into the field for our second assignment shoot of the trip.
After Blue Hour, we come back to the ranch for dinner and evening unwind.
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Puma Expedition
Breakfast before sunrise, then we'll hop in the Land Cruisers in search for Pumas
We’ll come back to the lodge for lunch at an undefined time, depending on the tracking. Pack some snacks!
Cortados and editing with critique time with Alex
Mid-afternoon, we'll head back out in search for Pumas.
Back at the lodge after blue hour for dinner and evening unwind.
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Business of Photography
Depending on how lucky we've been, we will head back out in search for Pumas or have breakfast at leisure.
Back for Cortados and the business of photography presentation with Alex.
Lunch at The Lodge
After Cortados, we'll head out for our final mission into Torres del Paine to Alex's favorite spot.
Back at The Lodge after blue hour for our celebration dinner.
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After a final breakfast with the group and some bittersweet goodbyes, everyone will depart from Estancia Cerro Guido to Puerto Natales Airport
Additional details
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There are two options for accommodation the workshop, base on a private or shared room. The investment for a shared room is $5900 and a private room is $6500.
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We can split the payments of the retreat in several installments upon request.
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The workshop is limited to 8 individuals. Apply by filling out the form here. If you are selected to attend the retreat you will receive notification within one week of applying. You will then be given instructions to make your deposit to secure your spot in the workshop.
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We want to ensure that everyone at the workshop has the best experience possible. By asking a few simple questions we ensure all attendees have similar objectives, experience levels in their photography, and are ready to take the retreat seriously.
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You will experience the Dolomites with Alex as your guide, many of the lesser know locations he has explored over the years. He can't wait to show it to you!
Alex will personally be mentoring and instructing your throughout the experience, and help you step up your photography.
You will learn exclusive information and industry secrets that Alex has spent years gathering and putting in to action.
You will share the week with awesome individuals who have the same passions and motivations as you. This one-of-a-kind opportunity that will create both long-lasting professional connections and personal friendships.
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To maximize your time with this workshop, please bring the following:
DSLR/Mirrorless Camera body with at least one lens
Laptop computer for editing and for note taking if desired (or a pen and notebook)
A selection of your five favorite images for review and critique
Appropriate clothing and gear for hiking long stretches over varied terrain, and spending time outside in varying weather during the field shoots. This includes good hiking shoes or boots, a waterproof jacket, a hat and gloves, and a warm layer if it gets cold late evening.
A more detailed packing list will be provided to you before the retreat
Good vibes and a willingness to learn
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Airfare or transportation to/from Patagonia
Lunch on arrival day or lunch and dinner on departure day
Alcoholic beverages, or snacks/drinks outside of meal times
Travel Insurance (highly recommended)
Any personal activities or adventures you choose to partake in outside of the itinerary
Special Considerations: If you have any dietary restrictions please let us know in advance and we will accomoadate to the best of our ability.
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To reserve your spot we do require a $1000 deposit. That deposit is only refundable for 48 hours after booking, less the fees incurred.
Once you pay for the rest of your trip you can receive the following refunds on the rest of the trip (deposits and fees not included):
More than 60 days before the trip = 100% refund.
Between 60 and 30 days before the trip = 50% refund.
Less than 30 days before trip departure = 0% refund.
We highly recommend trip insurance.
We may cancel a trip prior to the start date for reasons including (but not limited to) insufficient participation, weather conditions, or other instances that may impede trip operations. In this case, you will receive a refund for funds paid towards the trip cost. You will not receive any payment for any hotels, flights, or transportation booked before or after the trip.
A legal language version of our trip cancellation is this...
We reserve the right to cancel any trip, at any time, prior to the scheduled departure date for any reason whatsoever, including without limitation, insufficient participation, local weather conditions or logistical problems that, in our sole judgment, may impede trip operations. In the event we cancel your trip for any reason whatsoever other than a force majeure event, your sole and exclusive remedy shall be the refund of all payments we received from you as of the date of cancellation. Alex Strohl Studio payment of the refund shall release us from any and all other or further liability in any way related to such cancellation. We may make payments to our suppliers (permits, transportation companies, etc.) far in advance of the scheduled trip departure date. Accordingly, if a trip is cancelled due to a force majeure event (e.g. acts of God, war, labor strikes, earthquake, flooding or any other cause beyond our control), we will undertake commercially reasonable efforts to promptly refund the portion of any amounts paid by you that have, in turn, not already been advanced to suppliers. In addition, we will use commercially reasonable efforts to recover and refund to you the balance of your payment amounts that were advanced to suppliers, less our expenses, if any, of such recovery, as promptly as possible. However, we do not guarantee you recovery of any portion of advance payments made to our suppliers. We are not responsible for, and you hereby release and forever discharge us from, any expense or cost incurred by you in preparing for or arising or resulting from a cancelled trip. If you cancel your trip, we will refund your payment as follows: (a) cancellation 60 days or more prior to trip departure – 100% of your payment will be refunded, with the exception of the deposit amount and any transaction fees; (b) cancellation between 60 - 30 days prior to trip departure - 50% of your payment will be refunded, with the exception of the deposit amount and any transaction fees; or (c) cancellation less than 30 days prior to departure, or during trip – no refund will be made.
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We're here with answers. Reach out anytime to evan@alexstrohl.com
Getting there
We will have a shuttle service from Cerro Guido Lodge to Puerto Natales Airport to pick everyone up. The drive is about 1h40 minutes.
